A NEW TAKE ON WEALTH: GEN Z’S SOFT SAVING

A New Take on Wealth: Gen Z’s Soft Saving

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, monetary success followed a familiar pattern: gain steadily, conserve aggressively, get a home, and prepare for retirement. Yet Gen Z is coming close to money with a fresh perspective. Rather than focusing entirely on long-lasting buildup, this generation is prioritizing balance, we

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